Facebook social media eCommerce leader!
Facebook it is a social network in which registered users can create networks and groups, share news and photos and use applications owned by Facebook. In January 2014 the number of users around the world was about a billion.
It is a top social commerce site worldwide. Research shows that 85% of all orders from social media is done by users.
This social website it is clearly a leader when you compare with platforms like Pinterest, Youtube, Twitter etc.
However Facebook it is not the leader when it came to order value.
Polyvore is on the first place then Instagram and Pinterest. This platform had the fourth-highest average order value ($55.00)
Results of the latest study on Facebook shows:
- firstly, 58 percent of respondents engaged with some form of advertising at least once a week before entering into a store
- 80 percent say that they’re willing to make a purchase if that SMB has a positive customer review/rating on the company’s website or page
- 38 percent like offers
- 84 percent believe that by receiving local deals and offers via Facebook, it will make them more inclined to make a purchase in-store
- also, 27 percent are willing to give up a bit of their privacy as long as the ads are relevant to them and their current location
Facebook is also a better catalog and repository of information compared to Twitter and Pinterest, since it can log all the complaints and compliments around any product.