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Facebook Product Ads Tips

Today we have Facebook product ads tips for marketers. Last year Facebook Inc. rolled out dynamic product ads, which let merchants upload their entire product catalog.

 

It helps re-target consumers with ads featuring products they were interested in. This strategy is very effective. It allows bring back lost shoppers.

The ads are shown in carousel format, which lets you show 3-5 images, videos, links and calls to action in a single ad. To get started with Facebook Dynamic Ads we need to create a product feed for Facebook.

The required fields are:

  • id helps identify the product and match them with pixel. The pixel will pull the parent SKU while the site will have the unique identifier for the specific variant of the product.
  • secondly, availability,
  • condition,
  • description,
  • image link, link,
  • title, price,
  • also, GTIN, brand & MPN.

With new functionalities and insights, Facebook’s dynamic ads are quickly becoming a top competitor for Google in the shopping space. Facebook seems to be racing against its competitors in an attempt for world domination.

Networkintellect hopes that our tips provide value for you moving forward in your efforts.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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