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Facebook Posts Get Half Their Reach Within 30 Minutes

A Facebook brand post will get half of its reach in the first half an hour after it has been published, according to recent findings.

A select group of brand posts that were published on October 31st, were analysed, finding that an average of one-third of post reach was gained in the first 10 minutes after publication.

Previous data showed that after the first half of reach is obtained in the half an hour after publication, with the rest attained in the following 7 hours.

In the same way as when considering emails, the importance of timing these messages and posts becomes evident when considering the share of opens and reach occurring immediately after delivery. For example, studies also found that while most consumers have a preferred time of day to shop online, retailers are not aligning their email campaigns with those preferences. This means they are missing out on significant opportunities to reach potential customers who may be persuaded while shopping.

In the same way, brands looking to increase engagement with Facebook fans should consider when those fans’ peak levels of activity are.

If you would like any help with Social Media for your marketing campaign, why not give us a call at Network Intellect.

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