Facebook Opens Mobile Apps Advertising To All
Facebook is looking to make more money from its mobile users by opening up their smartphones to application developers looking to make a sale.
The service, went on beta trial in August, and will see developers bidding on Facebook’s advertising system in order to place adverts for their applications in the feeds of mobile users. These adverts can be clicked on to take the user straight to the Apple and Android marketplaces. They will show a graphic, a brief description, and the number of stars that have been given by users.
The company stated that for years many games and apps on Facebook.com have used ads as a vital area of their growth strategy.
Facebook is now bringing these opportunities to mobile apps. The company will also be adding more features in the coming months.
Those users who are happy to share their personal and location data with Facebook can expect to be offered up as advertising packages based on age, gender and location. Facebook is said to be making tweaks to the system, so that users who already have the game being advertised don’t get any more inducements to do so.
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