Facebook and Audience Network on TV
Facebook spent on television ads more then on digital ads. Firstly, it is the world’s largest social platform which will begin supplying video ads to consumers.
Furthermore, Facebook will be using over-the-top TV devices like Apple TV and Roku.
It is very exciting news for all advertisers. Google and Facebook both are doing everything to find ways to get into television ad budgets. It is not easy process.
Recode’s Jurt Wagner and Peter Kafka claim:
“Facebook can use the same targeting data that powers the rest of its advertising network.
Even though those apps aren’t directly connected to this social media platform,”
Also, Facebook’s connected TV ads will be administer through the company’s Audience Network.
It was launched in 2014 as:
“a new way for advertisers to extend their campaigns beyond Facebook and into other mobile apps.”
To target adverts, this social media platform will use the IP addresses of connected TV devices.
It will help identify this social media platform accounts that are likely associated with those devices.
This new abilities will be very appealing to marketers and content owners.
This social media platform shuttered LiveRail, the video ad exchange it purchased for half a billion dollars two years ago.
Consequently, everybody knows that the battle over television ad budgets with for example Apple will be very hard.
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