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Facebook and Business Content

Facebook is planning updating the way they rank content in their News Feed. It could effect advertisers. Apparently, this social platform will be prioritise posts from friends and family over business content.

Facebook and Business Content

1,500 US Facebook users claimed that they found ads to be very annoying and irrelevant. Facebook has benefited from outsourcing the search for compelling content through increased gamification. It has been a very profitable business process for Facebook.

 

Stephen Kerner, Sr. Manager, Retail Search at CPC Strategy stated:

“I think the pressure will be on for businesses to create even more meaningful content. Content will have to make a shift from a generic brand feel to more “real life” content. So going from something like this Coke commercial to something along the lines of this for the “Constructive Eating brand.”

I think this change will serve as an opportunity for SMBs to connect with their customers in a way that big brands find it hard to do. “
Most Facebook users feel positive about ads. 15.3% dont notice ads and 30.2% find them to be annoying and irrelevant.
 If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

 

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