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Facebook Ads Tips

Facebook ads can be one of the most effective marketing channels for any brand. But how to advertise on Facebook? How to achieve goals? What are the most effective Facebook ad types for retail brands?

How To Make A Facebook Ad Campaign?

  • Facebook Business Page then open Facebook Business Manager from the top right drop-down menu to locate Facebook Ads Manager. Select Facebook Ads Manager to start your first campaign. Navigate to the Campaigns tab and select the green Create button. You will navigate prompts that will ask you for your campaign objectives, audience targeting, placements, and finally the ad sets you want to include in your campaign.
  • You can begin advertising on Facebook with a budget as small as $5.

Facebook Ad Types for retailers:

  • Firstly, Facebook Instant Experience ads are great for mobile devices, load instantly. They offer a media-rich experience to capture the attention of your target audience
  • Secondly, Facebook image ads are one of the simplest yet effective ways to showcase your brand and drive traffic to your store on or off of Facebook.
  • Also, Video ads are more and more popular.
  • Carousel Ads are perfect for promoting multiple products or an array of services you need to build awareness of.
  • Facebook Lead Ads are designed to make the mobile sign-up process easier by automatically populating contact information that people have provided to Facebook including email addresses. Lead ads are great for gathering email sign-ups, information, and finding value in various conversion type.
  • Dynamic Ads are feed-based ads that serve up a retailer’s offerings on Facebook users’ feeds, and can be targeted to specific audiences based on
    actions they’ve taken on the website.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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