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Social Media Giant Facebook Adds Reply Feature

The social media giant, Facebook is undergoing a massive transformation piece-by-piece. Each section of the user and company profiles has undergone extensive modifications over a number of updates and enhancements. The social media site brings out a new development every few days. With updates to various parts of the site, including timelines, cover pictures, new news feeds etc, the social network has been busy.

A new update by Facebook offers company pages a new feature – Replies. Until the update was introduced, users could post and comment on company pages and posts but there was no way for page content owners to respond directly to individual users. The new feature introduced allows easy post and comment management that allows page owners to interact directly with individual post authors. This would create greater engagement for the posts with direct interaction between the content owner and posts of the comment owner.

Another feature that has been added is active-thread sifting. A profile will list conversations in the descending order of their activity, meaning that more active conversation threads will appear on top of the wall post. Neither of these features are available on mobile platforms yet, and work with pages and profiles with over 10,000 followers.

The enhancements to the social media site will soon be available to Apple’s iOS and Google’s android devices, until which time users on android and iOS will still see replies as regular comments. The beta version of the rollout is currently being tested and is expected to be finalised by July this year.

If you would like more information on how to maximise the effectiveness of your social and digital presence then why not give us a call and speak to one of our digital strategists.

 

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