Contact Us

Social Media Giant Facebook Adds Reply Feature

The social media giant, Facebook is undergoing a massive transformation piece-by-piece. Each section of the user and company profiles has undergone extensive modifications over a number of updates and enhancements. The social media site brings out a new development every few days. With updates to various parts of the site, including timelines, cover pictures, new news feeds etc, the social network has been busy.

A new update by Facebook offers company pages a new feature – Replies. Until the update was introduced, users could post and comment on company pages and posts but there was no way for page content owners to respond directly to individual users. The new feature introduced allows easy post and comment management that allows page owners to interact directly with individual post authors. This would create greater engagement for the posts with direct interaction between the content owner and posts of the comment owner.

Another feature that has been added is active-thread sifting. A profile will list conversations in the descending order of their activity, meaning that more active conversation threads will appear on top of the wall post. Neither of these features are available on mobile platforms yet, and work with pages and profiles with over 10,000 followers.

The enhancements to the social media site will soon be available to Apple’s iOS and Google’s android devices, until which time users on android and iOS will still see replies as regular comments. The beta version of the rollout is currently being tested and is expected to be finalised by July this year.

If you would like more information on how to maximise the effectiveness of your social and digital presence then why not give us a call and speak to one of our digital strategists.


This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu