Facebook Ad Targeting Capabilities
Facebook are already leading the way with their targeted ad capabilities, but the engagement with consumers is still making great strides towards precision advertising.
Potential customers can be targeted by age, income, relationship status, location, gender and likes on and off facebook. For example it may be possible for businesses who want to filter their ads to appear to just those who have bought a car in the last 2 years, or people who have got engaged in the last 3 months, or even students who are due to graduate.
The data about ourselves we are prepared to enter into social media is second to none and it is this information that builds up our online profile and tells businesses what we are likely to be buying or signing up for, often before we know ourselves.
If you’ve considered buying a new TV and have been searching the web looking for deals you may find ads appearing on Facebook for not only TVs, but other relevant products such as gaming equipment or speakers.
Specific ad targeting is great for conversion for businesses and means consumers are not bombarded with advertising that is not relevant. Consumers still have the tools to opt out of some ads within Facebook that are no longer relevant or they don’t want to see.