Contact Us

Expanded Text Ads Deadline

Old Ads Are Being Phased Out!

Conventional text ads cannot be created after 31st January 2017! You will not be able to edit them either after this date. They are still going to serve for a while.

Google bowed to pressure and extended the deadline originally pencilled for October. Advertisers with thousands of ads were under significant pressure to get to grips with the new format in time.

Expanded text ads are quite different to the original text ad. For one, those could be targetted to mobiles. The new expanded text ad gives greater flexibility and suitability for different viewing devices, which Google serves automatically.

Because of the fact that Expanded Ads do not show the same way on all devices, its key to create a number of varients. Shorter Headlines for mobiles would be desirable. Also, it is important to include all relevant data in the top headline in case the second headline is deprecated.

Consequently, there are more combinations and variations that need to be created in each ad group.

We have been well ahead and got expanded text ads in all our ad groups. Because these new ads take time before the algorithm identifies the best to serve, we often saw an initial drop in performance. However, since then we have seen it climb up and overtake the CTR on the old ads.

Also, we do not recommend using tools to help you generate Expanded Text from your old ads, unless you are in a pinch. The new formats give lots more freedom for creatives and there is lots of art in the process. There is no good substitute in crafting and testing with the new format.

 

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu