Englands WC Exit Hits Online Sales
Market conditions for online retailers have slowed down since Englands exit at the World Cup. The first half of the year however showed record online sales growth year on year. The first two weeks of July recorded 14% greater sales than the same weeks in the previous year. However since the exit, growth slowed to around 5%.
This is according to research from IMRG.
Britain has consistently topped the European table for yearly online retail spending and percentage of the population which regularly shops online. We are also around 3rd in the world in terms of online retail market size.
Online Sales Squeezes Town Centre Shops
The fraction of all retail that is spent online in the UK has increased every year and is currently 17% (source ONS).
Of course we have seen that as e-commerce fluorishes the brick & mortar highstreet retailer has been squeezed.
High streets haven’t only been squeezed by e-commerce. For decades they have also had to contend with the out-of-town ‘sheds’ which gain preferential business rates and free parking advantages. Planners have been shifting to smaller developments in towns in an effort to reduce car use.
Another way to help our pressured High Streets could be to tax car parking spaces in out-of-town sites. This could be used to reduce Business Rates on smaller sites.
If you would like any help with your e-commerce marketing then please get in touch with us