Contact Us

Emojis and Marketing Campaigns

Emoji help us express a feeling, a taste or an interest without using a long written description.  They are very popular and trendy. “Emoji” – was named by Oxford Dictionaries as Word of the Year for 2015.

Most of top brands added emojis in their tweets in 2015, while also 40% of them included them in their Facebook posts. 92% of the online population has used emojis at least once, which proves how the small symbols turned into the new web fashion.   

Emojis help people:

  • improve online communication
  • add a sentimental value
  • express themselves as fast as possible
  • also, these symbols are doing very well in marketing messages

 The use of emojis depends on:

  • target audience
  • relevance
  • affinity
  • frequency

It’s easy to become obsessed with these ideograms or smileys used in an electronic message or on a Web page, both as a user and a brand, but you always need to find an optimal balance. Be on top, monitor the latest trends, analysing your audience’s reactions. Find out what they really expect from your brand.

Use smileys to create a positive image of your brand.

If you need any help with increasing your digital activities or more tips on SEO strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu