Emojis and Marketing Campaigns
Emoji help us express a feeling, a taste or an interest without using a long written description. They are very popular and trendy. “Emoji” – was named by Oxford Dictionaries as Word of the Year for 2015.
Most of top brands added emojis in their tweets in 2015, while also 40% of them included them in their Facebook posts. 92% of the online population has used emojis at least once, which proves how the small symbols turned into the new web fashion.
Emojis help people:
- improve online communication
- add a sentimental value
- express themselves as fast as possible
- also, these symbols are doing very well in marketing messages
The use of emojis depends on:
- target audience
It’s easy to become obsessed with these ideograms or smileys used in an electronic message or on a Web page, both as a user and a brand, but you always need to find an optimal balance. Be on top, monitor the latest trends, analysing your audience’s reactions. Find out what they really expect from your brand.
Use smileys to create a positive image of your brand.
If you need any help with increasing your digital activities or more tips on SEO strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.