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Emails – The Best Time of Day to Send?

A lot is written about the best times to send out email marketing.

Not always can it be so simply generalised. Experian have released a report that analyses the effects of time of day and finds that the results may be a bit of a surprise, or that at least its well worth experimenting on this. In this report the evening actually performed the best.

They found that the transaction rate was 0.13% in the morning and that was the lowest of all time periods studied. Taking into account an average performance in terms of the size of order, revenue per email of $0.17 lower. The problem seems to be that so many marketers send out in the morning that many are being missed. There are also emotional impacts to the time of day. The time frame 8pm to midnight performed the best. Whether this is due to the type of business, and changing trends with more private consumer activity, its hard to know at this stage. It’s most likely down to the type of business.

If you need any help with turbocharging your digital activities, then please get in contact with us here at Network Intellect.

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