Email Unsubscribes Tips for Marketers
Email unsubscribes it is not easy subject. The penalties for making it hard to unsubscribe include damaging customer relations and brand reputation. Also, marketers can get reported to the authorities and receiving fines. Finally business can be marked as SPAM by recipients.
How to make easy for email unsubscribes process?
All companies should be applying the ‘is-it-as-easy-as-signing-up?’ test to their unsubscribe process.
- Sign up to your company’s email newsletter via a link on your website. How easy is it?
- Sign yourself up to receive email marketing using the opt-in at registration or checkout. How easy was that?
- Find the unsubscribe option and opt-out. Count the clicks involved. Compare with your competitors.
- Now user test with a real customer (just in case you’re not being objective).
It’s clear that many companies do not try very hard to make it easy for customers to unsubscribe.
If someone wants to unsubscribe from your email. Let them go. Fix the email signup, the content and the frequency, and reward existing subscribers for their loyalty. Most people will expect to see the unsubscribe link in the footer of your emails. Attempting to bury it in the small print or hide it by using white, tiny, or broken text links (we’ve seen it all) isn’t a good idea.
Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.