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Email Subject Lines Tips

Is email subject important?

There are many factors which should be consider when created successful email subject line:

 

  • firstly, lengthover half of all emails are now opened on mobile devices. Average number of characters displayed on mobile is 35. Shorter subject lines are the most effective.
  • secondly, tone
  • timing
  • device
  • personalisation
  • type of triggered campaign
  • Also, Get Response suggest that emojis can be a positive thing. They can be effective for connecting with a target audience. Also, Emojis save space, especially on mobile. They can be used in place of a word.

Various types of email subject line components can impact marketing in different industries.

Econsultancy’s Email Census found that marketers who use personalisation are more likely to rate their email campaign performance as ‘excellent’ or ‘good’. Emails which included personalisation in their subject lines definitely perform better.

Most research suggests that short, personalised, offer-based subject lines are very effective .Text should be in a style that reflects the brand’s voice.

Testing is the only real way for marketers to define the kind of subject line that will resonate with their customers.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

 

 

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