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Email Personalisation Marketing Channel for Return on Investment

Email personalisation and marketing channel for return on investment.

Email Personalisation

Retail marketers should focus on:

  • email personalizing communications to further increase ecommerce revenue and customer loyalty.
  • good email personalization can be as simple as a smart “welcome email” that leaves a great first impression.
  • also, it can include shopper’s favorite colorway etc and can be more complex.
  • customer’s name in the subject line or body of the newsletter is an ineffective without a plan of action.

How to personalize the experience based return on interests?

  • firstly, consentrate on turning shoppers into buyers by sending personalized offers. Use coupons.
  • reactive customers who haven’t buy for a while. You can do this by letting them know that you miss them and reminding them why they love the brand.
  • also, keep regular customers updated on new products or services.
  • target customers who are viewing your high value or high margin products. Use additional emails or pop-ups.

Efficient email personalization in marketing depends on strategic combination of behavioral data with contextual data:

  • Contextual data includes all real-time information gathered about customers at the moment they are interacting with your email.  Recognize the journey they’re on and act on it.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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