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Email Marketing Optimisation

Email marketing optimisation is one of the most important digital marketer’s skillset.

 

There are a few things to consider during email marketing optimisation:

  • Firstly, focus on the subject line. It is not easy to test everything but some things can be tested easy. Use email’s unique push ability. Treat every email as a survey. Ask your customers what they like via a scientific A/B testing.
  • You can test subject line, CTA, landing page, copy, imagery etc. Different optimisations can work for different stages of the customer lifecycle. Some are better suited to short-term gains at the expense of long-term results.
  • Secondly, you shouldn’t resort to spammer techniques just to get a few more opens in the short-run.
  • Also, AI-driven marketing automation platforms allow to craft programs that adapt to the changing needs of the consumer.
  • Processes and planning are key to success.
  • Human-driven personalization can’t scale. AI provides an opportunity for brands that understand how to introduce hype-free, tangible AI solutions effectively.
  • AI allows us to analyze data. Understand consumer patterns and channel preference. Furthermore, AI allows us to do this in real-time rather than spending hours creating segments. It’s taking us much closer to the 1:1 consumer-brand relationship. Marketers can’t forget about it.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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