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Email importance in digital marketing

Email importance in digital marketing

Email importance in digital marketing. Emails are powerful and low-cost communication tools, that helps to business to promote the goods and services provide better customer experience and provide efficiently. The email tools can use for internal communication and external communication with business partners, suppliers, stakeholders, and customer support, and to do relevant market to customers. By encouraging the customer’s contact through emails. Email can benefit both parties. Because they don’t have to wait during working hours. Do not have to respond immediately, staff gets free from answering the phone.

Email marketing is effective because it’s personal and time-sensitive communication. By sending cost-effective messages to customers and tailor your email messages based on customer preferences. Do the main attention on headlines pr subject of your email. It grabs the customer’s attention to read your email. The topic line of your email message should do the same thing. An empty subject line will make ignore your email. The email message needs a response, so we could set up a call back by a particular time.

Suppose if the marketer wants to communicate with different topics to the same customer. it’s better to write a separate email on each topic. So, customers can able to understand the importance of each email. ROI calculated by dividing the revenue by the cost of your investment. Divide the number of clicks links, then multiply by 100. The effectiveness of your email’s content, as it contains unique clicks as a percentage of the number of unique opens. The delivery rate dividing the number of emails sent by the number that were successfully delivered. If the message is very short, try to tell that shortly in the subject line. So that customers can understand without open the message.

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