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Email GIF’s Boost Conversions

Firstly, If you are running email campaigns, it’s well worth generating images that capture your business well and are very engaging.

GIF’s are files that contain a series of still pictures that ‘play’ like a scrap book to create movement.

Surprisingly, Using GIF’s in emails has been found to sometimes dramatically increase conversions, click throughs and purchases.

Latest research on a major campaign by Dell computers showed an ecommerce conversion rate improvement of over 100% compared to their average. This is the reason why it is so important to get familiar with GIF’s.

So here are some tips on how to use GIF’s.

  • You dont need to create an complicated, advanced animation. Small, compact GIF can be designed with just two frames to create greater visual interest.
  • For example a product image can switch to one with the word ‘Specials’ on it, or ‘Offer ends Friday’.
  • This makes it a lot easier to generate images for your email campaign.
  • One word of caution however, email clients like Outlook dont display GIF’s well.

You need to make sure that the first frame of the GIF is relevant.

GIF’s should not be over used, and also should be appropriate to your email message.

They present a great way to deliver a positive, upbeat message to your subscibers.

If you send your email campaigns from Mailchimp, you can use a vast image library called Giphy and import directly from there, or add your own.

It is safest to create your own as you could run the risk of copyright claims.

If you need any help with increasing your email campaign performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

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