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Ecommerce Search

A Search box is necessary in ecommerce. Ecommerce search functions are extremely important, especially for large inventories. Many retailers neglect this function. The majority of online search journeys leave a lot to be desired. There are certain things which you can do to improve performance in this field.

 

While designing your dream search box there are points which need to be considered:

  1. Firstly, think about placement of your search box. Central or top right often prove to give the best results.
  2. Secondly, make sure users can easily find & hit search. Size matters. A large search box communicates confidence and can be easy notice.
  3. Keep the same on all pages. Consistency is the key.
  4. Make your search button clear so customers can find products quickly. Speed is principal.
  5. Use autocomplete
  6. URL redirect allows retailers to link a URL with a search term to ensure these customers are directed to the correct page.
  7. Use search personalisation to monitor customers previous on-site behaviour.
  8. Provide filter options to your visitors. Ensure that customers can navigate to the relevant product area quickly.
  9. Synonym rules help retailers to ‘link’ search terms with other search terms.
  10. Spelling correction automatically corrects the search term to the correct word, all without the customer having to click or re-type.
  11. If you have large inventories allowing people to search within a section specifically can be beneficial
  12. Finally use advanced ecommerce features in Google Anaytics and enable search box tracking. This can yield important insights about your sites organisation and improvements to be made. It can yield other important marketing insights.

To conclude you should see better sales from improving search function.

If you need any help with measuring and optimising your performance, or in analytics, then please get in contact with us here at Network Intellect.

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