Ecommerce is on the rise globally. Black Friday generated $3.3bn in online sales, a 17% year-on-year increase. Also, US consumers spent an additional $3.45bn on Cyber Monday. The lions share was taken by businesses focusing on ecommerce performance.
According to the South China Morning Post, Chinese consumers spent $17.8bn in one day on Alibaba sites. Also, other countries noticed rapid growth for example Australia.
More than two in three (69%) of marketers in Australia indicate that ‘personalising customer interactions’ is ‘very important’ for their organisations over the next few years.
Here are some top tips for boosting Ecommerce performance:
- Personalise Customer Journey: like emails, dynamic ads, website content.
- Testing: from A/B to multivariate. Applies to ads, landing pages, emails and more.
- Abandoned Cart Optimisation: from optimising check out work flaws, shopping cart and testing. Obtaining emails early in the process helps re-engagement.
- Reviews/Ratings: This is important for users and provides third party recognition.
- Delivery Options: free delivery options, click and collect, same day, multi address
- Payment Methods: experiment with different payment options like buy now pay later
- Online Chat: Instant engagementt for users but it can be resource heavy for the company.
- Platform: Old platforms do not have the new features which are standard with up to date systems, like security, SEO, Email
- Remarketing – use the many options to re-engage customers, for example using remarketing code to allow targeting of shopping cart abandoners with remarketing lists in Google AdWords.
In conclusion, marketing is made easier, as are many of the stages above, with good marketing partners that work with automation platforms like SharpSpring. NetworkIntellect is such a partner.