Contact Us

Ecommerce Performance

Ecommerce is on the rise globally. Black Friday generated $3.3bn in online sales, a 17% year-on-year increase. Also, US consumers spent an additional $3.45bn on Cyber Monday. The lions share was taken by businesses focusing on ecommerce performance.

According to the South China Morning Post, Chinese consumers spent $17.8bn in one day on Alibaba sites. Also, other countries noticed rapid growth for example Australia.

 

More than two in three (69%) of marketers in Australia indicate that ‘personalising customer interactions’ is ‘very important’ for their organisations over the next few years.

Here are some top tips for boosting Ecommerce performance:

  1. Personalise Customer Journey: like emails, dynamic ads, website content.
  2. Testing: from A/B to multivariate. Applies to ads, landing pages, emails and more.
  3. Abandoned Cart Optimisation: from optimising check out work flaws, shopping cart and testing. Obtaining emails early in the process helps re-engagement.
  4. Reviews/Ratings: This is important for users and provides third party recognition.
  5. Delivery Options: free delivery options, click and collect, same day, multi address
  6. Payment Methods:  experiment with  different payment options like buy now pay later
  7. Online Chat: Instant engagementt for users but it can be resource heavy for the company.
  8. Platform: Old platforms do not have the new features which are standard with up to date systems, like security, SEO, Email
  9. Remarketing – use the many options to re-engage customers, for example using remarketing code to allow targeting of shopping cart abandoners with remarketing lists in Google AdWords.

In conclusion, marketing is made easier, as are many of the stages above, with good marketing partners that work with automation platforms like SharpSpring. NetworkIntellect is such a partner.

If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu