Ecommerce Live Chat Is Essential
Live chat increases customer engagement and should help to convert those mobile users who might have trouble navigating your site. Or who don’t feel comfortable in making a purchase on one. Ecommerce Live Chat is so beneficial for a host of reasons.
Live Chat Gives a Favourable Impression
(and Makes Your Site More Memorable).
A new survey shows that consumer confidence is improved by the presence of live chat. 2 thirds of consumers agreed they were more likely to return to a site with live chat than one without. Customers also said they gained a lot of satisfaction from being able to use it. In fact, they got more than from other means to interact with a business, such as email and phone contact.
The speed at which questions can be answered is one of the most popular reasons given for the value of live chat. Additionally, having an operator available should improve confidence in making a purchase.
With the benefits of live chat being so obvious, how do you measure its value to your business? And, how do you record leads generated from Live Chat in your Analytics?
There are a number of live chat modules and a skilled developer can incorporate tracking code into your site so that leads generated from ad campaigns can be recorded. You can also see the role of direct, referral and organic traffic in this engagement.