Contact Us

Ecommerce in Eastern Europe

UK’s relationship with the Euro ecommerce market will change very soon. UK is getting ready to leave the European Union in 2018. UK e-retailers can learn from other European markets, even while their future relations with the EU are uncertain.

Central and Eastern European Markets notice the biggest growth in e-retail sales during 2016.

Ecommerce in Eastern Europe:

  • firstly, Romania has performed best in this regard, growing at 38%
  • secondly, Slovakia and Estonia have both seen growth at 35%
  • also, Ukraine has boasted growth of 31%

Many of these countries are considered mobile-first markets. In Bulgaria, for example, 60% of online traffic is mobile.


In Romania and Ukraine, cash on delivery is the preferred method of paying. 88% of consumers prefer this in Romania. Also, 95% of consumers in Estonia prefer this method.

Central and Eastern European markets are mostly interesting how they interact with each other. During 2016, 33% of European online shoppers purchased abroad.

On another hand, Luxembourg is full member of the EU. Switzerland is outside of the EU but a member of the Single Market. Russia is outside of both. It is interesting to study how these countries are developing ecommerce.

Brexit will impose some barriers for UK e-retailers to strengthen engagement with consumers in these EU markets. It would be interested to view the process.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu