E-mails to customers useful tips
The number of messages sent to customers has a very large impact on company marketing activities. A fine balance between being relevant and overwhelming is very delicate. Frequency of correspondence needs to be carefully planned.
E-mails to customers useful tips.Things to consider are:
- business model
- time of year/day
These decisions should be influenced by targeting and segmentation. It is absolutely crucial to send the right amount of e-mails to the right people.
Effectiveness needs to be tested all the time. It is not easy to identify the specific day and time.
Frequency is more important than relevance. Also, a lot depends on the specifics of the industry.
2 things should be considered:
1. The more emails you send, the more you have the opportunity to sell.
2. The more emails you send, the more quickly the reader can have enough of them.
But, if every day you are able to send something of interest to your readers, why not? So really there is no one rule that works in every case but testing is the key factor and will produce clear answers for you.