The E-Commerce Website – What to Get Right
New start-ups looking to sell items through the web need a very well designed e-commerce site to have the best chance of success. No doubt this can make a huge difference and getting it right from the outset is an obvious priority for any new business or business transferring to internet sales.
What are some of the features of a top-drawer e-commerce site?
Full payment options
Design and branding of the site overall including the purchase sections
Options to easily add details of the customer and their purchase to help with future purchases
Content – enough information to help users make decisions, including specifications and images.
Multi-device view-ability using a Responsive Design of website that adapts to the screen and browser settings, ease of using on mobiles and tablets with clear, easy to see steps, click-able buttons etc – the same principles are now applying to email design too.
Common Fails in e-commerce that principally come to mind….
Tortuous Checkout – a long, winding and confusing road is without doubt going to lead to a lot of check out abandonment.
Not using feeds to connect your sites products to other online market sites such as eBay and Amazon
No contact options. -I’m sure we’ve all seen it and felt wary of the site that has no phone number, for example.