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Drop off in Readership Rates – Business Emails Tips

Sometimes despite our best efforts business emails are getting ignored. They are highly relevant but still we notice a drop off in readership rates. So what is the reason for this process? Why don’t people read your message? How do you create better communications in the modern world?

 

Today, we have a few tips for marketers how to make your message stand out.

  • Try to be creative and original with the format you send. Videos, pop up alerts, tickers, screensavers and newsletters are effective formats within the internal communications mix.
  • Use small screen. More email is read on mobile devices than on desktops.
  • Create straight to the point messages
  • Mark call to action clearly
  • Always Be relevant
  • Be disciplined about the frequency and format used
  • Be careful about who you include in the distribution list

In summary, readers are very selective. Marketers should be very creative, engaging and memorable. Also, the more intriguing and insightful your messages are, the higher your readership will be.

If you need any help with increasing your digital activities or more tips on SEO strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

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