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Double Opt-In Tips

The single vs double opt-in debate it is very famous subject:

  • Single opt-in is where a contact is automatically added to a marketing list. Audience doesn’t have opportunity to confirm that they want to be on the list.
  • In Double opt-in contact needs to confirm that he wants to be added to a mailing list. Person needs to click a link in a confirmation email.


The benefits of single opt-in:

  • email list is growing much quicker.

The benefits of double opt-in:

  • firstly, “quality over quantity”
  • secondly, “active, quality database of users who are more likely to engage with your brand and purchase your products.”

The health of an email list also has a direct impact on deliverability. Double opt-in lists are much cleaner.

The argument for double opt-in has become a lot stronger in recent years, which is in part due to GDPR.

The General Data Protection Regulation (GDPR) is a new legal framework in the EU. It will apply in the UK from 25 May 2018, and the government has already confirmed that Britain’s imminent departure from the EU will not change this. As part of the regulations, customers’ consent to marketing messages needs to be freely given.

What is the most important in double opt-in:

  • email/subscription confirmation email opened
  • make the email look and sound great
  • Make sure those who don’t have time to open your email still convert

How to achieve Networkintellect will advice in next blog.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.


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