Don’t Ignore Youtube Advertising
Google & Youtube are the top 2 Search Engines; Why Not Advertise on Both?
Nowadays, marketers and e-business owners cannot really ignore the rich potential of Youtube advertising. Let us explore some facts, and some different ways you can use this search engine.
- Youtube is second only to Google for monthly searches.
- Young people now spend more time on Youtube than the T.V. networks
- Simple ads on Youtube cost just pennies per click
- Video ads, done right, do have positive impact.
But you don’t have budget for slick video adverts, right?
OK, AdWords gives you a number of static ad options, and you can build out a Display Network ad campaign and select individual channels, and even specific videos on youtube, to push ads too.
Let’s consider an example. You are a firm of accountants, and you wish to target people who are worried about capital gains taxes. In this case, we find the official channel for that countries tax authority, and a relevant video topic regarding filing capital gains, and now we can write some ad copy and send it just to that video.
It’s quite easy.
Click-through-rates, and cost-per-click will be low, but it is possible to generate a reasonable cost per lead by setting a low max-cost-per-click, using manual bidding.
These ads will drive a steady flow of traffic to your landing page, as long as the Youtube views are highish.
How? When you build out any Display Network campaign, you can select placements as a targeting type, and then add both website URL’s, Youtube channels and individual Youtube videos. These will all use your normal responsive Display Ad. Plus, you can search within AdWords for suggestions.
Its Not Just Paid Ads – Youtube is Great for Organic Search and Product Sales
Posting informative, lively and simple product information videos are not outside your production capabilities or budget. Your manner in front of camera and some application to learn editing, and a reasonable camera is really all you need to let your product shine. Your videos help promote you and footfall to your website, but they can also promote that you are a friendly, approachable company that is helpful to users. And its free!
According to the owners of Youtube, 68% of online shoppers visit Youtube to learn more about a product before making a purchase.
So, all in all, Youtube is really becomming an essential channel for digital marketing, whether it is paid or free. Youtube advertising can be simple and easy to add to your AdWords campaigns.