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Don’t forget to future-proof your digital strategy

Businesses can future proof their digital strategies in many ways. Success is something that is inherently built very slowly. Future can be unpredictable and scary.

According to Erdogan Loeffler head of strategy and innovation, Vizeum China:

“When we look at the reality, especially in our industry, the future is now. We are already used to seeing science fiction as science fact,”

Erdogan Loeffler claims that at this moment in time where we are speaking about having a digital strategy doesn’t make sense. We are in the future already.

Once we start to accept that digital will be everywhere we will start to understand this. It is not relevant to have a digital strategy.

What is important for future proofing your business strategy, is human. People only remember how you make them feel. So special, personal emotional connections will always mean a better return on investment.

In 1996, Bill Gates first used the slogan, “Content is King” and it’s a strategy still being used today – 20 years on. Every king needs a queen. Context is the monarch wife.

 

Also, Erdogan Loeffler stress that:

“one key takeaway is to remember that people are not cookies or devices or audiences or consumers. People are people.”

If you need any help with increasing your digital activities or more tips on your SEO strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

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