Donald Trump and Media
Donald Trump win Election 2016. He is first earned media president. According to Advertising Analytics, with two weeks left to go in the election, Clinton was still outspending Trump on television and radio ads by a three to one margin.
According to a CNN analysis of data from Kantar Media,
“Three-quarters of the $342 million so far spent on television ads in the general election comes from Clinton’s campaign, super PAC, and allies.” At the same time, Trump was sitting on the sidelines for much of the election cycle. “Trump’s campaign, in contrast, is responsible for only 13% of ad spending. His campaign has spent only $44 million and a handful of groups supporting him has spent another $40 million, according to the data.”
Trump had generated over $2 billion in earned media. Clinton’s paid ads were not effective.
Clinton still try to analyse and explore the reasons why her campaign was not successful. President Obama’s 2008 campaign made it clear that future campaigns couldn’t ignore social media, President Elect Trump’s 2016 campaign has made it clear that future campaigns will not be able to ignore earned media.
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