Contact Us

Display Network Keyword Matching

Display Network Keyword Match Options

Google has made some  changes which affect how display keywords target their ads on the Google Display network. Choosing “keywords” for a Display Network campaign is about trying to connect your ads with the public most likely to be interested in your business. And that’s not as easy as it sounds. The problem is that this method is not nearly as targeted as you’d expect. Now that’s changing with new Display Network Keyword match types.

Keyword targeting is one of the most popular ways of targeting on the Google Display. Many marketers still create a list of keywords related to their business. It is rather time consuming process.

 

A keyword targeted on the display network reaches a wide audience very quickly. Unfortunately authors do not not have direct control on exactly where their ads were likely to show.

Display Keyword Targeting Settings it is new targeting tool. It allows advertisers to have more control over exactly how their ads are targeted on the display network.

New display keyword targeting settings are available within any ad group on the display network. It is especially relevant for marketers who wish to choose display keyword targeting settings.

Advertisers can concentrate on:

  • Audience
  • Content

Audience is like broad match. It allows you to hit pages with related themes as well as audiences with related interests.

Content double downs on your focus so your ad only appears on related pages. This restricts considerably the number of sites shown.

Consequently, the new setting opens up a lot of opportunities for display advertisers big and small. In conclusion it is a useful enhancement particularly if you have a tight budget.

Even this is still likely not sufficient for your targeting, so you will need to layer it with additional targeting methods and refinements.

Because Googles content network placements cannot be trusted completely you’ll need to still review sites and exclude as necessary.

If you have enabled the necessary remarketing code you can further target this way with a remarketing list. You will also find audience demographics that you can refine with time, as well as many others. For example, ad scheduling, by device etc.

It is necessary to refine a Display Network campaign and a lot optimisation is usually required to get results.

If you need any help with increasing your digital activities or more tips on your SEO strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu