Display Ads are very popular. They are on website, apps, social media through:
- banners or other ad formats made of text, images, flash, video, and audio.
The purpose of display is to deliver advertisements and brand messages to site visitors. Display Ads are full of buzzwords, jargon and different interpretations.
They look like boxes on websites along the top of web pages, large tex billboard, videos. Study shows that wider banner ads generally perform better than their tall, narrow counterparts.
According to Google, the most effective display ads are the 300×250 pixel rectangles. On mobile devices, Google also recommends the 320×100 ads that are about double the size of a typical mobile leader board.
But not all display ads fit neatly into one of those boxes. What are the other common formats for both static and video ads?
- Rich media. Video that unexpectedly starts as the page loads, alerting everyone. Also, ads which expand when visitors roll over them with your mouse.
- Interstitial. Full-screen ad that pops up in between activities, such as clicking from one page to the next or getting to the next level on a page.
- An overlay is similar to an interstitial in that both pop up and must be X’d out, in order to see the content. However, an overlay is often transparent and allows you to see what’s behind it.
Display Ads opportunities and obstacles:
- travel far, given the millions of websites reached by Google’s Display Network. The search giant can match your ads up to websites and apps based on keywords or your own targeting preferences.
- straightforward to measure and monitor clicks, impressions and conversions the ad has generated.
- display ads are so widely used, they’re also widely ignored. Average click-through rate across all formats is less than one percent.
- they are also the issue of ad blockers. Many users deploy ad blocking software.
Tips for display Ads:
- firstly, respect and don’t be too interruptive.
- secondly, create ads which are not very busy.
- also, try to be experimental, yet complementary.
- Be direct. Follow goals of the campaign. Include call-to-action.