Contact Us

Display Ads

Display Ads are very popular. They are on website, apps, social media through:

  • banners or other ad formats made of text, images, flash, video, and audio.

The purpose of display is to deliver advertisements and brand messages to site visitors. Display Ads are full of buzzwords, jargon and different interpretations.

They look like boxes on websites along the top of web pages, large tex billboard, videos. Study shows that wider banner ads generally perform better than their tall, narrow counterparts.

According to Google, the most effective display ads are the 300×250 pixel rectangles. On mobile devices, Google also recommends the 320×100 ads that are about double the size of a typical mobile leader board.

But not all display ads fit neatly into one of those boxes. What are the other common formats for both static and video ads?

  • Rich media. Video that unexpectedly starts as the page loads, alerting everyone. Also, ads which expand when visitors roll over them with your mouse.
  • Interstitial.  Full-screen ad that pops up in between activities, such as clicking from one page to the next or getting to the next level on a page.
  • An overlay is similar to an interstitial in that both pop up and must be X’d out, in order to see the content. However, an overlay is often transparent and allows you to see what’s behind it.

Display Ads opportunities and obstacles:

  • travel far, given the millions of websites reached by Google’s Display Network. The search giant can match your ads up to websites and apps based on keywords or your own targeting preferences.
  • straightforward to measure and monitor clicks, impressions and conversions the ad has generated.
  • display ads are so widely used, they’re also widely ignored. Average click-through rate across all formats is less than one percent.
  • they are also the issue of ad blockers. Many users deploy ad blocking software.

Tips for display Ads:

  • firstly, respect and don’t be too interruptive.
  • secondly, create ads which are not very busy.
  • also, try to be experimental, yet complementary.
  • Be direct. Follow goals of the campaign. Include call-to-action.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu