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Digital video

The growth and usage in digital video has grown substantially, with a staggering $17.8m this year.  This is an increase of 25% on 2018.

Impressive growth in original Digital Video and ATV:

The top-level trend is spend on video advertising by businesses and agencies.  The report finds that growth in all leading sectors such as Media & Entertainment and Fashion have seen massive jumps since last year, +75% and +45%.  In addition, advanced TV is also seeing growth in investment among advertisers.

Where is video content being delivered?

In this year mobile video and desktop video each account for 31% of all digital video spend. Advertisers are continuing to shift portions of their budgets to handheld screens. Social media sites receiving 22% of video budget allocations. Closely followed by TV shows online 18% and news sites 14%.

A closer look at video ad formats:

Vertical ads and stories are all being purchased by more than half of respondents, within 6 second ads. Marketers are using a certain degree of interactivity from users, such as shoppable ads or fully interactive ones. 52% of advertisers have increased their profit on ads in the past year. More and more video ads are now being automated. More than half of video ads are being bought through a program code rather than through a user interface.

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