Digital Marketing Growth
2014 is set to see businesses spending more on digital advertising than ever before.
Many industries are waking up to the marketing potential of targeting the right audience to their brand and the importance of good content so that the click-throughs on the site are of the most value.
One way of doing this is the private ad exchange. This is one way of controlling what other content and ads appear on their site so making sure their site keeps the look and feel they want as well as making sure it stays relevant.
Video advertising has already seen huge growth, but is still in its infancy. I think 2014 will see this become more targeted to the consumer resulting in a higher return on investment.
Smartphones have become increasingly popular especially for shopping and browsing on the go, comparing prices and products and looking at reviews. In app advertising will become more interactive opening up the opportunity of targeting content direct to consumers and changing our browsing habits as well as the increased use of QR codes.