Different Kinds of Devices for Varied Country
Even English-speaking country are unique, consumers present various behaviours and use diffrent devices. US, UK and Australia users have different habits and contrasting preferences.
Firstly, Australians love smartphone ownership (88 percent own one) but paradoxically they don’t use them to shop very often. 80 % of Americans own laptops, 75% smartphone and 66% of consumers holding onto a desktop. In UK Brits firstly prefer tablets.
Device ownership patterns don’t have a mutual relationship or connection with purchasing model.
Buyers own desktop computer, laptop, smartphone, tablet, wearable but dont use them all for purpose of buying. Men tend to own more devices and youngsters prefer shop on smartphones.
American consumers use 1.8 devices to purchase, while UK residents use 1.6. 34 % British use tablets for shopping. 25 percent of Americans and 19 percent of Australians.
40 percent of Australians aged 35 to 44 have purchased using a smartphone. 58 percent in the US. This could give your ecommerce operation a clear answer.
Staying current on device usage across the globe and adapting to buyers preference is critical to success.
If you need any help with increasing your digital activities or more tips on device usage across the globe or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Telephone: +44 (0) 844 543 0980