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Customer Match Targeting – New AdWords Options

Googles Customer Match Features

What is Customer Match Targeting? It is an option to target groups based on your email lists. You can apply this targeting in a number of ways, on GMAIL ads, search ads and on Youtube.

The customer match settings allow you to promote ads tailored to this audience and thereby provide ads to particular demographics, based on how you have segmented your email lists. So, people who purchased certain products, may be targeted search ads based on accessories and upgrades.

For this to work you really need a large list. To use this, you need to upload your email list into the Audiences section. See more here.

Finding similar people to those on your list

Another exciting feature is using these lists to find siumilar customers based on similar interests and search behavior. This could increase your audience 5-10 fold.

If you want to find similar people, then this option is not available on Search, but is available on GMAIL (Display Network) and Youtube platforms. GMAIL ads are promotions that appear within your email account screen.

Similar audiences are also a feature in Display network remarketing campaigns, which use previous website visitors rather than email lists. You can select this option to target people similar to your dynamic remarketing list, by going to your audiences tab, select +targetting, Interests and Remarketing, then select “Show similar audiences” tick box. This will display similar audiences which you can add to that Display campaign.

It’s an exciting area and there truly is a great range of options available for marketers.

In conclusion, you need to research and form multiple ad groups to explore different channels. There are many combinations open to you and a lot of work is involved. But, it can payoff with persistence.

If you need any help with increasing your PPC performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

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