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How To Create Balance Ads?

Do you know how to create balance ads? Is it beneficial to appeal online to positive human emotions? Is it better to use sense of humour, be sentimental or aggressive in the advertisements?

Many marketers  try to play on audience emotional sites when creating ads. Is it successful strategy?

Most text ads you see atop the SERP live in “neutral” territory. Half of all top-performing ads have neutral sentiment.

 

There is only one way to find out what works best.

Use A/B testing to create balance ads:

  • remember that historical performance plays important role in present and future performance
  • test one sentiment-based variant against your existing ad copy for at least two weeks
  • before you push a sentiment creative test advert live, be sure to adjust your ad rotation to “rotate evenly,”
  • also, mark your ad variants with “Positive” and “Negative” labels

Our study shows that the negative ad had a Conversion Rate 18.8% higher than the positive ad. Also, concept, colour, and copy can all have significant impact on advertisement performance.

If you need any help with increasing your search performance or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.

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