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CPC Tips for Marketers

Many marketers wonder how to decrease CPC fast? Is it complicated process?

The core idea is rather simple:

  • you create ad
  • it goes to website
  • audience see it and hopefully click on it
  • then you pay for click

The cost per click is a metric in all of digital marketing. It’s a driving force behind every other metric that we measure to determine client success.


How to decrease CPC (cost per click)?

  • Ad rank is a combination of bid and quality score, and determines where your ad shows in search results.
  • In improving our quality score, Google gets a higher number to divide by in the CPC calculation; therefore, to decrease CPC should begin with getting quality score as high as possible.
  • There are three main factors to quality score: expected CTR, ad relevance, landing page relevancy. CTR can be improved by increasing the relevance.
  • The easiest way to decrease cost per click is by managing bids at the keyword level. Then you can utilizing accelerated delivery.
  • expanding your keywords is key to creating the most relevant traffic possible, and increased relevancy equals decreased CPCs. Use the search terms report to find what people are searching for directly, and then targeting those search terms as keywords.
  • Single Keyword Ad Groups (SKAGs) are without a doubt the best way to tightly manage your bids and expand the keywords you’re targeting.
  • Opting into utilizing Search Partners in your campaigns can be great way to find cheap, relevant clicks. The Search Partners network is a group of sites that Google partners with to deliver search results, and includes important sites like Amazon, AOL, AskJeeves, the New York Times, and more.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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