Content & SEO Keyword Research Tips
Content Keyword Strategy
Content, SEO and Pay-per-click advertising, like Google Search, all benefit from a Keyword strategy. To help start you off, here’s some keyword research tips.
In fact, your keyword research is the best place to start for all 3 and there is a great commonality between these areas, which will save you time.
For example, when writing content, probably the most common reason is to gain SEO traffic. So it has to start with keyword research. At the same time, Content pages make landing pages for keywords in Adwords. If there is a good match, you will tend to get better quality score, and better ROI.
Focusing on keywords in your content will enhance SEO and generally assist your paid Search ad campaigns should you opt for this later.
If you are using WordPress for your site, free tools like Yoast SEO prompt you to identify an SEO keyword, and gives you feedback on how well your content works with it from Googles point of view. It will walk you through what to do. So, it’s a great idea to start with your keywords and use tools like Yoast.
Keyword Research Tips
You need to aim for SEO results with relevant, targeted search keywords. There is no point either, in generating traffic that doosn’t convert for you. Unfortunately SEO is a crowded space, so it will take work to rank well. Given the difficulties of this, it is generally better TO focusing on niche traffic for SEO. Of course, one brute force option to gain traffic is paid advertising, both in search ads and in content ad platforms.
Start off intuitively thinking about the products you sell, and sort out search queries in terms of general, and intent based. Normally, focus on intent keywords.
You can get ideas by using using Googles search autocomplete. If you have AdWords, then you have AdWords free keyword planning tools. Its good to start off with some common sense ideas to give you a better feel of your customers.
Here’s a free tool that can help. It sorts out your topic/keyword into regular types of questions. Answering those questions is a great theme to built your content around. In the example below, I typed in ‘AdWords’;