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Content Marketing Planning – Media

The art of planning content marketing should include promotional triad:

  • earned,
  • owned and paid media.

Also, Every marketer wants his intelligent text to be read it by as many users as possible. Firstly, Earn media allow you use a channel you create and totally control it.

The most popular example of owned media is email newsletters. 51% of content creators rating this as their most effective way to approache readers. The amusing, clever subject line and header are the key to successful newsletter.

Also, Around  2bn people use some form of social media. If you are looking for human interaction this is perfect place to invest.

Earned media is the most credible of the three forms. Producing top quality content with embedded links and placing them in relevant online spaces.

Readers can instantly judge quality of content. You have no control over earned media.

Also, Paid media use third part channel for advertising.

The best results are achieved by using earned, owned and paid media together, as part of a program.

It’s the combination of all three channels that will get your content recognised, shared and liked.

 If you need any help with increasing your digital activities or more tips on content marketing or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.Telephone: +44 (0) 844 543 0980

 Also, Please get in contact with us here at Network Intellect

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