Content Marketing and Creative Machines
Can machine create content marketing text? Generally, we link artificial intelligence with processes and calculation. Also, machines are associated with maths and sophisticated algorithms.
However, Gartner predicts that by 2018, “20% of all business content will be authored by machines”. That sounds like a big increase within the next 12 months. Is it possible?
Creating text include ideas, producing the content, and promoting it. Can machine deal with problem-solving, critical analysis, and original thinking? To what extent can artificial intelligence can be better than human effort?
Can a machine be creative and artistic?
- Firstly, AI into content generation have been quite effective.
- Secondly, platforms like Quill and Wordsmith offer automated content generation. It is very useful for creating articles or product descriptions at scale.
- Undoubtedly, a machine can scan news headlines. Also, it can analyse page-level traffic data, and decide which headlines will be most likely to generate clicks in future. Reports and finance content is often written by a machine. There are very effective.
Unfortunately, artificial intelligence can’t inject personality into text.
‘AI-generated content’ could be defined more appropriately as content curation. At the moment AI systems doesn’t have capacity to think creatively and independently. There are publications already publishing automated content created by algorithms on a daily basis. But there are not perfect. Human eye is missing.
The lines between human and machine are constantly shifting. Marketers should know technology and use it. That applies to every aspect of work, from the analytical to the creative aspect.
‘Extended intelligence’ should maximizes the strengths of humans and machines together.
Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.