Contact Us

Content Marketing and Creative Machines

Can machine create content marketing text? Generally, we link artificial intelligence with processes and calculation. Also, machines are associated with maths and sophisticated algorithms.

However, Gartner predicts that by 2018, “20% of all business content will be authored by machines”. That sounds like a big increase within the next 12 months. Is it possible?


Creating text include ideas, producing the content, and promoting it. Can machine deal with problem-solving, critical analysis, and original thinking? To what extent can artificial intelligence can be better than human effort?

Can a machine be creative and artistic?

  • Firstly, AI into content generation have been quite effective.
  • Secondly, platforms like Quill and Wordsmith offer automated content generation. It is very useful for creating articles or product descriptions at scale.
  • Undoubtedly, a machine can scan news headlines. Also, it can analyse page-level traffic data, and decide which headlines will be most likely to generate clicks in future. Reports and finance content is often written by a machine. There are very effective.

Unfortunately, artificial intelligence can’t inject personality into text.

‘AI-generated content’ could be defined more appropriately as content curation. At the moment AI systems doesn’t have capacity to think creatively and independently. There are publications already publishing automated content created by algorithms on a daily basis. But there are not perfect. Human eye is missing.

The lines between human and machine are constantly shifting. Marketers should know technology and use it. That applies to every aspect of work, from the analytical to the creative aspect.

‘Extended intelligence’ should maximizes the strengths of humans and machines together.

Finally, If you have any questions around anything, feel free to get in touch. We would love to hear from you.

If you need any help with Social Media, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by

Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu