Content Marketing Advice
Successful brands provide relevant, interesting content from start to the end of customer’s shopping journey. Today Networkintellect has a few advice for marketers. While creating text everybody should remember about important stages.
Successful brands always monitor customers behaviours and their needs. The structure needs to make sense at the right stage of the purchase funnel.
Content by stages:
- Awareness – Generate leads
- Interest – Nature leads
- Decision – Build preference
- Action – Persuade selection
More then half of clients wanting different structure at each step of their purchasing process, it is crucial to create text that is relevant for these steps.
Furthermore, it is very important that the creation also add value. The text needs to make sense at the right stage of the purchase funnel. It is also essential that the composition have a very clear call to action.
Product description is very important. People don’t read everything from the page on average only 28% of words from the page. It is essential that text grab the customer’s attention very quickly. Also, interesting work that adds value can also generate word of mouth.
To conclude you should see better sales from improving your content.