Which content works the best online? Which factor for readers is the most important? Is it length or maybe search rankings?
It is very difficult to find definitive answer. There have been many studies suggesting that long-form is the answer.
Dan Petrovic of DEJAN Marketing done research based on a survey of 1000 readers. Firstly, he stress on ‘Title, spelling, grammar, style, language and presence of quick answers’.
All articles should be well formatted and easy to read. Clear text with sub-headings, images, bullet points and bold text are easy to read.
Also, publisher and author reputation can help a lots. CognitiveSEO suggest that suprisingly longer-form text is more likely to achieve higher rankings. People like details, stats etc. Longer text gives the author the time and space to add all necessary facts.
Content strategy should depend on:
- targeted audience
The most important is that content have to fit the purpose. Reader should be satisfy after exploring articles.
If you need any help with increasing your digital activities or more tips on content strategy or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Please get in contact with us here at Network Intellect.