Navigation Mistakes You Might Be Making
Your navigation is one of the most important elements of your website. It affects traffic and search engine rankings. Conversions and user-friendliness are affected. It is central to connect the user with all the content you have to offer.
Many websites have common mistakes, does yours?
There is a standard position that most websites follow. Either a horizontal bar at the top of the page or a vertical navigation on the left side of the site. Some people may think that putting it elsewhere will make a site stand out. Maybe it does, but it does more bad than good. Visitors won’t be used to the unusual navigation. Muscle memory will mean they automatically look to the top/left side of the page. That means a higher bounce rate, less pages per visit and less conversions.
Your labels should be give the visitor information. ‘What We Do’ doesn’t actually give a visitor any clue about what you do. Give the Customer some more information.
Your navigation is also a big opportunity to rank higher on search engines. Nobody is searching for ‘Products’, so use something else for your labels. Use Google’s Keyword Tool to pick a label that is informative and will help your rank.
Too Many Items
We all know that you can’t have 20 items in the navigation. What about 8? That could also be too many. That’s because the short term memory can only hold 7 items
With less navigation items, visitors are far less likely to scan past important items. So the remaining items stand out. You can have more control over where visitors go on your site.
Navigation Items In The Wrong Order
The serial position effect dictates that the first and last item on a list stand out the most. This also translates to the items on a navigation menu. These items will be the most memorable, so make it count! Ensure ‘Contact Us’ is the last item, on the far right of the nenu.