Chinese Market Challenges
How to access Chinese market? It is very chellenging process but entry has become an increasingly important for Western companies of all shapes and sizes.
China’s economy continuously grows.
Foreign companies often need to realise that China is in no way a uniform and homogenous market. It is rather a collection of individual sub-markets defined by demographic, economic and cultural characteristics.
Buyers have specific online customer behaviour. This includes:
- Firstly, Bargaining (give and take) process between two or more parties, price negotiation
- Secondly, Product information, detail description with many photos is essential
- Also, Social media play important role. Digital marketing team in China could make massive difference
- Chinese customers are used to delivery times for local ecommerce channels of two days (across the entire country and China is a big country)
Also, understanding government policy and regulations is critical to success in b2b markets.
Research from Accenture and AliResearch shows that by 2020, China will be the largest ecommerce market for imported products – worth US$245 billion in 2020, up from US$21 billion in 2014.
If you need any help with increasing your digital activities or more tips on or on challenges on Chinese market and how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Telephone: +44 (0) 844 543 0980