Chatbots and Ecommerce
Chatbots are very fashionable subject in digital marketing. They can enhance ecommerce. Microsoft chief executive (CEO) Satya Natella said that chatbots are the future of Microsoft.
Microsoft believes apps will be the new bots especially messaging apps are exteremly popular.
Youngsters adore them. eMarketers predict that that number of messaging apps users will grow.
According to comScore’s 2015 U.S. Mobile App Report, the average person spends 80 percent of their time in three apps.
“Brands can build bots with topical response decision trees that align with creating seamless paths to products and services,” says Edwards. “The key for brands to understand is that for now, chatbots are domain-specific versus general intelligence. This means there is an opportunity to capture data upfront to establish a frictionless and personalized experience for consumers.”
If you need any help with increasing your digital activities or more tips on chatbots or on how to make more opportunities for your business, then please get in contact with us here at Network Intellect. Telephone: +44 (0) 844 543 0980