Contact Us

Can GDPR Improve Personalisation?

Can GDPR Improve Personalisation? The General Data Protection Regulation (GDPR) will give marketers less data to work with. Advertisers need consent from EU residents to store and use their information. As a result of this transparency will improve.

 

GDPR will also lead to better personalization.

  • Personalization is essentially the point of Big Data. Marketers utilize data in order to deliver the personalized experiences consumers crave.
  • GDPR practise gives people a sense that brands care about them.
  • Microsoft surveyed 16,500 customers and found that 56% believe brands collect data with and without their consent.
  • The average person doesn’t understand how brands actually collect the data, which contributes to a sense of distrust.
  • According to Columbia Business School research, 75% of consumers are happy to share their data with brands they trust.
  • GDPR promises to challenge marketers before it makes their lives easier.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

This article was posted by



Leave a Reply

What our clients say

"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
"They have always been professional and focused on delivering results in a timely and cost effective manner. It is enlightening to have an organisation that takes the time to make recommendations on actual data analysis."
Business Manager, Charity
"They (Network Intellect) continue to exhibit their digital expertise by helping us to establish a competitive advantage by pushing the boundaries and innovating their technology and performance solutions."
Head of Marketing Communications, Education
"Because of their talent, expertise and level of service our on-line business has increased dramatically."
Founder, Electronics
"I would have no hesitation in recommending them as an analytics partner to understand and improve the performance of a website."
Vice President, Retail
Network Intellect continue to give us a fantastic service, fast and friendly and are always ready to go the extra mile. They have gone above and beyond the call of duty to deliver our results.
Director, E-Cigarette Web
"We found that Network Intellect had the depth of knowledge we needed and after speaking to them a few times we decided to go with them. It’s the best decision we’ve made in some time."
Owner, Retail
"Their services offered great value for money. I would not hesitate to recommend them as a digital partner to others."
Strategic Marketing Manager, Education
"Jason and his team at Network Intellect embody efficiency and efficacy. I would have no hesitation in recommending this excellent company to others."
Marketing Manager, Education
Network Intellect have managed our product data feeds with exceptional care and meticulous detail. I know I can trust them to make the right decisions for our business."
Director, E-Commerce
"It’s like having your own in-house digital marketing consultancy rather than an external company. I no longer think about them as a supplier. They’re part of the team."
Marketing Manager, Education
Read all testimonialsRead all testimonials

We can help you be great

We have friendly staff ready to help you get on your path to greatness...
Network Intellect Menu