Campaigns on Facebook
How to create successful campaigns on Facebook? The process is fairly straightforward. With Quick Draft, you can create a draft, ad set or ad very fast. Then you can edit the draft to add details such as budget and placement before you publish.
In Power Editor and select Use Existing Campaign or Create New Campaign. Secondly, choose your options like Buying Type and Objective for new campaigns. After that enter name for the campaign, ad set or ad and finally hit create.
What matters however is selecting your demographics, targeting objectives, and if needed, goal tracking using Facebook Pixel. What starts out straightforward can end up being rather tricky to perfect. But it is often worth it. Facebook does however have good tools for building out attractive ads. As with any PPC campaign you will need to build variations. With the right optimising criteria selected Facebook will serve up the best ads automatically. There are also experiments you can set up at the build stage.
You will definitely do well to break down ad sets into the smallest reach groups that Facebook allows. This allows you to control budgets effectively and improve your CPA.
There are many very successful marketing campaigns on Facebook. The Ice Bucket Challenge was the past year’s best use of marketing which just announced its ad award winners. 440 million people saw the videos.
Also, LOT Polish Airlines airline put mistletoe on its planes and encouraged people on the ground all over the world to track the flights and kiss when they were overhead. Campaign credited with contributing more than $300,000 worth of free media thanks to the attention from blogs, and likes and shares on Facebook.