Bounce Rate Reduction is The Goal
The best way to build your website it is to concentrate on conversion rate. High conversion equals low abandonment rate, more sales, more engagement and of course more money.
Unfortunately many visitors access even the best landing pages and leave without making a business sale.
The reason for a high bounce rate can be varied. It is always worth to check:
- page loading time
- design if it is not too clunky
- navigation etc
How can you deal with these issues?
There are simple answers to this – there are bounce rate reduction tools, and also techniques you can employ, such as better product/website structure along with landing pages that allow users to see alternatives that are likely to match the search criteria, and this can be combined with much better internal search features displayed prominently. Scrutinise your paid keyword search data to see if you might be sending people to the wrong landing page and develop more generic group pages which can allow users to better find likely matches if they are ambiguous. The internal search-engine is a key feature that can help with this problem.
If you need any help with increasing your digital activities or more tips on how to make more opportunities for your business, then please get in contact with us here at Network Intellect.Telephone: +44 (0) 844 543 0980