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Boohoo Top Ecommerce Features and Strategies

Boohoo group experienced 44% overall growth in the last four months of the year. The main reason for this status-quo is the strategy.

Boohoo top ecommerce tactics:

  • Seasonal discounts and promotions. Offers are included not only in homepage carousel but in drop-down menu as well. Also, the company uses push notifications to alert app users.
  • Secondly, business is tapping into that ‘must-have’ mentality. It uses urgency to get shoppers buying.
  • Bohoo, target market of 16 to 30 year olds. They concentrate on media rather than traditional forms of marketing.
  • Cheap prices, refreshed stock.
  • Also, collate items into specific collections like: ‘festival shop’, ‘date night’ and ‘going out’. It prevent viewer from getting overwhelmed.
  • Clever call to action: ‘looking for something similar’. It helps keep customers browsing for as long as possible.
  • Refer a friend scheme helps as well. Offering £5 off for the referrer. 25% off first orders for the friend on the receiving end – it’s a deal that effectively tempts both parties into spending. Also, prize draw to win £500 worth of vouchers is great idea.
  • The journey from browse to buy is incredibly short and easy.
  • Quick delivery.

If you need any help with AdWords, or in Analytics then please get in contact with us here at Network Intellect.

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